Did you know that the average attendee at an event owns more than three mobile devices, and 80% of their mobile time is spent using apps?
Also, the majority of attendees indicate that an enjoyable and informative mobile experience is now a factor in their decision to attend an event.
Meanwhile, if you ask the experts, more than 20% of event industry professionals indicate that mobile apps will be the top priority investment for companies attending an event or tradeshow this year.
The takeaway for marketers is crystal clear. If you’re not putting mobile at the top of your event priority list then you might as well forget about events all together!
“Whether it’s via a smartphone, tablet, notebook or any combination of these devices, today’s event attendee is mobile in every sense,” said John Quinn, General Manager of AudienceAlive. “Today’s attendee demands that companies they are interacting with at an event already know them by the time they show up at their event. The solution for marketers lies within creating an integrated mobile app so that content is delivered quickly across all mobile touch points, customized to the preferences of the attendee.”crowd


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