Bring your own device (BYOD) is a policy of attendees bringing personally owned mobile devices to an event and using those devices to access resources such as speaker bios, event agenda, speaker papers, polling, event maps, asking questions and downloading data. Some prefer the terms bring your own technology (BYOT) or bring your own behaviour (BYOB), because they express a broader phenomenon, which not only covers the hardware device(s), but also the software used on the device.
BYOD is making significant inroads in the event world, with about 90% of attendees already using their own technology at events. In most cases, organisers simply can’t block the trend. “With 10 years of experience supplying tens of thousands of voting keypads to the events market we’ve advanced to producing BYOD events for the latest conference organisers.”explains Chief Presentologist, John Quinn at Audience Alive.
“Smartphones, tablets and laptops are everywhere. No sooner does a speaker share a stat from the stage and audiences are fact-checking on Google and drilling down for more.”
Screens & Projectors? Think again. As tablets go mainstream in the next couple of years, will audiences still follow that PowerPoint on the screen? By engaging audiences on their own device a meeting can become an interaction rather than a presentation. “We believe interaction is the difference between a monologue and a dialogue” Quinn adds “Audiences are growing more sophisticated. Smartphones are ubiquitous, so why not engage audiences with them? Instead of asking audiences to turn OFF their phones, at events we mange, we ask them to turn them ON and interact with the speakers”
For more information on our Event App service visit: http://www.audiencealive.com/event-apps